TeamNL Rowing, CrownPRO Athletes
Team, Collaborators and Values
Visionary Founding Team
Led by Pol Gieco Villegas, Crown Sport Nutrition was built upon his unwavering vision and core values from the very beginning.
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Pol’s strengths lie in his forward-thinking mindset, relentless determination, expertise in product development, talent for building high-performing teams, and his ability to add value at every operational level. These qualities have been instrumental in driving the brand’s continuous growth and success.
Unique Scientific Collaboration Ecosystem
We collaborate with prestigious institutions like the University of Greenwich and UCAM, elite athletes across disciplines, and some of the world’s leading scientific and technical experts.
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Key contributors include:
- Dr. Fernando Naclerio – Scientific Advisor and authority on sports performance.
- Dr. Ismael San Mauro – Scientific Advisor specializing in microbiota research.
- Juanjo Moreno and Álex Ruiz – Trends Advisors from Carlos Alcaraz’s performance team.
- Pablo Felipe Martín – Food Technologist and Chemical Engineer driving product innovation.
Additionally, hundreds of doctors and sports nutritionists work with us daily, validating our products and philosophy to ensure the highest standards of quality and effectiveness.
High Performance Communication, Sales, Operations and Technology
Our team integrates strategic vision, cutting-edge technological innovation, and commercial expertise to drive industry leadership.
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Communication and sales are expertly led by Miguel Ángel Quiroga and Daniel Jiménez, while Josep María Fernández spearheads process automation and tech support. Together, we collaborate to achieve global scalability, streamline operations, and build impactful connections with our customers.
Athletic Club
Top tier Scientific Collaborators
Our Core Values
Crown´s Solution
Innovation and Customer Connection
1
Circular Iterative R&D Ecosystem (CIRDE)
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We collaborate with leading universities, scientists, laboratories, doctors, nutritionists, technologists, chemists, and both elite and amateur athletes. Our development process is unparalleled: identifying trends, validating scientific research, creating innovative products, and rigorously testing them with key stakeholders before every launch. Trusted by the best, our products empower top performers worldwide.
2
Informed Sport Anti-doping Certification
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We are among the global leaders in anti-doping certified products, with one of the most extensive certified ranges in the industry. With the support of investment, our goal is to achieve certification for our entire product line.
3
Ongoing Education and Value-Driven Content
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We educate consumers and professionals by providing value-added content and real-time support, both online and offline. This approach fosters trust, earns recommendations, and builds lasting relationships.
We forge unique connections with influencers and customers, creating meaningful engagement and loyalty.
4
Customer-Centric Marketing and Communication Strategy
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Our approach goes beyond selling—we deliver exceptional value that makes customers actively seek out Crown. By combining outstanding products, effective communication, unparalleled service, insightful education, and genuine passion, we create a powerful connection that drives deep engagement and loyalty.
Oliver Zeidler, CrownPRO Athlete
Business model
How we generate demand
Business model
Strategic Technological Innovation
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From the beginning, we understood that technology should be the cornerstone of our project. In a constantly changing and challenging global environment, only companies with the ability to adapt quickly and optimize their margins will be able to thrive. To achieve this, we have invested in a technological infrastructure that allows sustained growth, minimizing the need to increase personnel and significantly reducing operational errors.
Our strategy is based on three pillars:
- Process Automation: We simplify and optimize key operations, reducing costs, improving efficiency, and reducing errors. This also leads to greater satisfaction for both employees and customers.
- Total Connectivity: We integrate all our systems (websites, ERP, online stores, Gsuite, etc.) to maximize agility and accuracy in every transaction and service.
- Adoption of Artificial Intelligence: We use AI not only as a tool but as an integral part of our culture of continuous improvement, allowing us to adapt quickly and stay at the forefront.
Thanks to this approach, we are growing by 50% in 2024 with an investment in personnel similar to that of 2023. At Crown Sport Nutrition, we believe that technological innovation is not an option, but a necessity to lead the market.
Business Model
Strategy for Large & Efficient Scalability
Key Human Resources
The Heart of Crown Sport Nutrition
Multidisciplinary Expertise with shared Vision
Scientists, athletes, doctors, nutritionists, sales and marketing professionals.
Technological core
Automated and scalable operations with infinite scalable manufacturing processes.
Customer-Centric Mindset
Tailoring solutions to meet evolving needs. Trends detection in real time.
Passion for Performance
Fueling athletes worldwide with high scientific based, quality and safe products.
Research and Development
Science at the Core
University Partnerships
Collaborating with leading institutions like University of Greenwich and UCAM.
Scientific Breakthroughs
15 publications in top-tier Q1/Q2 journals on several of our products.
Circular Iterative R+D Ecosystem (CIRDE)
Cutting-edge facilities, and world-class scientists, doctors, nutritionists and athletes
Communication Strategies
Connecting with the audience
Digital Marketing Campaigns; organic and paid
Collaborations with Influencers and Renowned Athletes
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More than 500 influencers and elite athletes collaborate with us, promoting the brand to their audiences. These collaborations help us build trust and credibility among consumers.
Content Creation and Education to Achieve Prescribers
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We collaborate with some of the best scientific content creators in Spain and produce both weekly content and annual events. We have held 3 editions of the International Symposium on Nutritional Supplements for Sports and Health with some of the best speakers in the world and this 2024 we have a new event, the I International Congress on Nutrition and Supplementation in Endurance Sports
Media and Advertising
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Strategic alliances with mainstream media like Marca.com and also with specialized media in sports and nutrition to increase visibility and educate the consumer about the benefits of our products. These alliances allow us to reach a wider and more specific audience.
Sponsorship Impact
Winning with Crown
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The achievements of 35 Olympic athletes, including 10 medals and 3 diplomas at Paris 2024 Olympics, the 5 medals at the Paris 2024 Paralympics, the rise and triumphs of Carlos Alcaraz, Athletic Club’s victory in the King’s Cup, Roberto Sánchez Mantecón, David Cantero, and Marta Sánchez's triathlon wins, Pau Capell and Claudia Tremps conquering the UTMB, Alain Santamaria’s successes, UCI World Champion Alejandro Montalvo...—all stand as powerful validations of our unwavering commitment to high performance.
International Awards and Recognition
ESSNAwards 22/23/24 and SME of the Year
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Crown Sport Nutrition has earned 9 international awards over the past three years, recognizing the quality and innovation of our products:
- 1 award in 2022: Best Collaboration with the University of Greenwich for our focus on R&D.
- 4 awards in 2023: Best Brand and Best Product for the Hyper (1:0.8) line, designed for endurance sports.
- 4 awards in 2024: Recognition of key products like Nitrates 600 + Citrulline and the Hyper line at the prestigious ESSNAwards.
These accolades reflect our commitment to science, innovation, and top-level performance.
Additionally, we were honored with the SME of the Year Award in La Rioja 2023, celebrating our successful international expansion strategy.
REF 2021
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Our research has been recognized as exemplary in the United Kingdom, earning a place in the prestigious "Research Excellence Framework" (REF) program, which showcases the most outstanding research to guide advancements over the next seven years.
The triumph of our athletes
Join us in redefining the future of Health and Sports Nutrition
Crown Sport Nutrition is the essential partner for those who strive for greatness, both in sport and in life. With an unwavering commitment to science and innovation, we empower individuals to push their limits and achieve extraordinary results.
We celebrate the journey of high performance—a path defined by discipline, effort, and constant growth. Backed by safe, effective, and scientifically validated products, we inspire and support those who pursue excellence every day.
Join us as we redefine the future of sports performance and global health, becoming the trusted brand for high-performance individuals worldwide.